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24 March 2021

3 Things You Need To Know Before Developing Your Mobile App

So, you’re ready to develop a mobile app for your business. As discussed in our last blog, your mobile app is a great way to increase online traffic, customer engagement, sales, and loyalty. Now that understand the benefits of having a mobile app for your business, let’s take a look at some things you should keep in mind before the development process:

1. Decide What Platform and App Marketing Strategy

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Before developing the mobile app, you must decide which platform you want to release it on since different platforms require different types of coding. The platform of choice can be decided based on your current customer base and target audience. Another thing to consider depending on the type of app you are creating is the competition in the market, and how other apps in the same industry are performing on the different platforms. If a lot of your web traffic comes from mobile devices, it is easy to see which platform your customers are using which can help you decide which platform(s) your app should be developed for.
There are different types of applications to consider as well; Native, Web, and Hybrid Apps.
Native apps are built with coding for the specific platform of your choosing, such as iOS or Android. This type of coding enables faster and better performance and can access the different platform features. On the downside, it costs more to maintain, takes up space on the user’s devices, and must download updates to the device.
Web apps are similar to native apps but access the different features through the browsers on the user’s device. They are basically websites optimized to work adaptively depending on the type of platform it is being used on. This type of app works on all devices and does not take up storage on a user’s device but needs an internet connection to work and may also have some bugs that come up if the code cannot integrate with a specific device.
Hybrid apps are a mix of native and web apps. These have the look and feel of native apps, but actually work as web apps. They are cheaper to develop and easier to maintain, but they do lack the power of a full-on native app and may run slower since each element has to be downloaded.
Once you know the platform(s) and type of application to develop, coming up with an app marketing strategy is important for getting the word out about your application. Some different options are sending out emails to current subscribers of your business newsletters, posting on social media, or setting up ads with Google Ads or Microsoft Ads.

2. UI/UX and Icon Designs

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The UI/UX design is the look and feel that people will experience while using the application. Having a great design is nothing if the functionality is not up to par, while having great features is useless if users can’t seem to know how to use or find them. It is important to have an app that tailors to your user’s needs and that is appealing to look at and use.
Creating a nice app icon is also important. You should keep in mind that the icon is what the users that download your app will see on their devices every day. An appealing app icon will increase interest of people to download your app, and also keep your brand in their minds.

3. Analytics & Monetization

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Your app will have a lot of data that can benefit your business. It is important to think about what kind of data you want your app to track and optimize the features to maximize the data you can track. Some analytics you can track are regions of use, most popular pages, age statistics, and more. Using this information can help you optimize your application or ad strategy for future use to have more conversions and interest in your app and create more effective ads for your business and products or services.
There are also different ways you can monetize your application. You can make it a paid application, offer in-app purchases, or put ads throughout the application to get some ad revenue. A paid app requires users to make a small payment that unlocks most if not all features of the application. A freemium app is a free app that allows users to make in-app purchases to unlock certain features. You can also add popup or banner ads on your application to receive revenue whenever someone clicks on or views the ad.
Keeping all this in mind will help you with the development of your app and the different features you can include. If you have an idea for an application and need professional development, we would love to help bring it to life!