So, you’re ready to develop a mobile app for your business. As discussed in our last blog, your mobile app is a great way to increase online traffic, customer engagement, sales, and loyalty. Now that understand the benefits of having a mobile app for your business, let’s take a look at some things you should keep in mind before the development process...

A common misconception many product managers at non-technology companies have is believing the go-live day of their product (the actual release) into the market is the end of product development roadmap. In reality; it’s usually the start of a continuous maintenance and upgrade cycle. Once a product is released, managers need to have a plan on how to incorporate the feedback that they have received into the next version of the product to improve usability, user-friendliness, features, and overall value...

Video marketing is just one of the many ways to gain brand awareness and interest in your products/services. Video marketing is an extensive process to get right; it requires you to think of great content for your videos, topic research, script writing, editing, and more. The other option is to outsource the videos which means taking away from your budget...

Digital marketing is vital in today’s time, so it is important to strategize different marketing tactics that will increase exposure of your brand and products or services. There are various different strategies to keep in mind, and while businesses don’t need to utilize them all, the more your business can strategize the more channels there are of new customers seeing your business and what it has to offer. Today let’s take a look at 5 different marketing strategies...

Creativity is key when it comes to developing ideas into successful products/services for your business. It’s what helps differentiate your brand from the others who are selling similar products/services. Many people possess a natural gift to being creative, while others struggle to think outside the box. If you are a part of the latter, there’s no need to fear! Creativity is something that can be developed and strengthened over time. Today we are going to take a look at 5 ways you can develop your creativity...

Maybe you’ve heard of UX and UI before, or this could be the first time you read about these terms. One thing is certain, however; if you use the internet often you most likely come across UX and UI on a daily basis. UX stands for User Experience and UI stands for User Interface...

You have multiple projects to work on, an upcoming meeting, coworkers asking for favors, and a family to think about when coming back home. You’re exhausted yet have so many items left on your to-do-list. You relax by staying up late watching your favorite TV show or going out with friends...

According to a study in 2019 by Perficient, for most sites more web traffic came from mobile devices than from desktops. The current number of smartphone users in the world is around 3.2 billion, with that number expected to rise to 3.8 billion in 2021 according to forecasting models by Statista...

Chances are you have, currently do, or will work with a team. Teams are made up of individuals with different skills and experience levels that work together towards a common goal. They are found in settings such as sports, work, education, clubs, etc. The ideal team is composed of individuals that have different strengths to complete a task that can be used to help the other teammates that do not have those skills. Let’s take a look at why teamwork Is key for successful projects...